Business Research Methods (14th Edition)

Business Research Methods 14th Edition  By Pamela S. Schindler. Business Research Methods, 14e, contains stand-alone chapters that reflect research industry practices using real examples from all areas of business. In collaboration with over two dozen industry researchers, Schindler writes a real-world research methods book that distinguishes between big data analytics and small data with an emphasis on decision-making.

• Publisher: McGraw-Hill Higher Education
• Publication date: January 5, 2021
• ASIN: B09HBLG5S9
• Language: English
• Page length: 656 pages