M: Advertising (3rd Edition)

M: Advertising 3rd Edition by William Arens is the perfect resource for anyone looking to gain a comprehensive and engaging introduction to the world of advertising. This book is packed with updated case studies that provide real-world insight into the various aspects of advertising. It covers the history of advertising, the development of advertising agencies, the strategic and creative process, media planning, and much more.

• Publisher: McGraw Hill; 3rd edition
• Publication date: February 20, 2017
• Language: English
• Page length: 480 pages