Social Media Marketing (2nd Edition)

Get your hands on the Social Media Marketing 2nd Edition by Melissa Barker – perfect for getting up to speed with all the latest trends in social media marketing! Written by two of the most influential figures in this field, Donald I. Barker and Nicholas F. Bormann, offer insights that are sure to take you far above any competition. From defining goals & strategy to setting budgets and leveraging technology – they show you how to maximize ROI while keeping costs low. Get ready to kick start your digital marketing career today with Social Media Marketing 2nd Edition from Cengage Learning – a must-have in every marketer’s toolbox!

• Publisher: Cengage Learning; 2nd edition
• Publication date: March 22, 2016
• Language: English
• Page length: 400 pages