Marketing: An Introduction 15th Edition By Gary Armstrong, Philip Kotler. Marketing: An Introduction shows you how creating and capturing customer value drives effective marketing strategies. The text reflects major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships.
- Publisher: Pearson
- Publication date: January 3, 2022
- ASIN: B09QZPS4K8
- Language: English
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