Principles of Marketing (18th Edition)

Get your hands on the authoritative Principles of Marketing 18th Edition, This illustrious book is written by Philip Kotler and Gary Armstrong, both pioneering figures in marketing. It’s sure to be a must-have for every aspiring or experienced marketer as it covers concepts ranging from planning processes, customer behavior models, and segmentation strategies. In addition to enlightening readers with real-world examples and cutting-edge research studies, this edition includes new chapters focusing on ethics & global social responsibility in business.

• Publisher: Pearson; 18th edition
• Publication date: January 2, 2020
• Language: English
• Page length: 736 pages